Nestlé Japan is now introducing a radical change to its Kit Kat range.
After reading this you’ll agree that Kit Kats everywhere else have got nothing on those found in Japan, at least not when it comes to flavor variety or the packaging presentation and creativity.
SoraNews24 reports that Nestlé Japan is now introducing a radical change to its Kit Kat range. This means, that at the start of September they will be replacing Kit Kat’s plastic packaging with paper – and it’s not just any kind of paper, but the kind that can be folded up into origami.
The change will allow the company to save at least 418 tons of plastic per year! This is part of Nestlé’s commitment to, by 2025, use only 100% recyclable and reusable packaging. In order to start, the brand’s five largest brand products will be featured in the new paper packaging for now.
The Kit Kat Mini Original:
The Kit Kat Mini Adult Sweetness:
The Kit Kat Mini Otona no Amasa Matcha:
The Kit Kat Mini Otona no Amasa Strong Matcha:
The Kit Kat Mini Original packs exclusive to convenience stores:
Nestlé is getting customers excited about the new packaging by making it such that they can have fun with the paper packaging by turning them into paper cranes on which they can write messages or give them to loved ones, or both. By turning the wrapper into origami, Nestlé is highlighting the reuse/recycle idea behind materials. The company is also hoping to expand its reusable packaging to its other products eventually.
Thumbs up to the initiative to be more eco-friendly.